Poking fun at Pitchfork Media –– indie tastemaker slash never-ending bastion of cultural snobbery and Portlandia material –– is an act that is facile to the point of being self-defeating. This is the website, after all, that pioneered the decimal-digit review score and worked itself into logical convulsions deciding whether Andrew W.K. was ironically dumb or just dumb, and whether there was any discernible difference between the two positions in the first place. To call Pitchfork hilariously overwrought might be the most redundant statement in the universe. To call it pretentious would be lazy. Pitchfork is certainly both of those things, but more than that it has become a cultural artifact, Rolling Stone for the brunch-goer. When Pitchfork launched in 1995, however, it was essentially a local hub for Minneapolis area bands and college radio station diehards.